11 June 1997

Mr T Ravenscroft
23 Hillside View
New Mills
High Peak
SK22 3DF

Dear Mr Ravenscroft,

Thank you for your further letter about getting the authentic boil-in-bag taste with your kippers. I am sorry that my suggestions did not give you a satisfactory result.

I very much regret that we are not able to supply you with some of these bags. Quite apart from anything else, it would be impossible for us to donate any items of packaging, not so much because of its value but because our production plants simply do not have the human resource which would be needed to extract these items from pallets, pack them up, address and despatch them on a regular basis. But in any case the bags are not preformed; we buy the all this type of polythene packaging on a roll and the machine which packs the products also shapes and seals the bags.

I am sorry to disappoint you. I fear you will have to keep on buying the Birds Eye brand for complete satisfaction.

LINDA BELL
Assistant Consumer Services Manager