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Uncle Ben's
Master Foods UK
King's Lynn
PE30 4JE
Dear Uncle Ben
I have just dined on a jar of your Sweet and Sour Sauce, which
I had with chicken and a rather frugal portion of Batchelor's
Delicately Flavoured Rice. (I should have taken the advice on
your label and used Uncle Ben's Long Grain Rice instead!)
It is an irony then that it is about something on your label about
which I feel I must take you to task. However, before I start beefing,
I would like to make it quite clear that the taste of your Sweet and Sour
Sauce is excellent, quite the best I have ever tasted outside a Chinese
restaurant, and a good deal better than most of them! No, my niggle
concerns your use of the words 'A sweet and sour sauce with a selection
of crispy vegetables.' Now I won't deny that the vegetables in question
could have been crispy at some time in their career, but they certainly
weren't very crispy when they reached my bowl and chopsticks. 'Soggy'
would be a more apt description of their condition. But then how could
they be crispy? Let's face it, after lying in sweet and sour sauce
for any length of time it would take a bamboo pole all it's time to
remain crispy, never mind a bamboo shoot. I realise of course that
you can't very well print 'A sweet and sour sauce with a selection
of soggy vegetables' on your label, as this would no doubt put the
customers off, and you have to make a living, but why not dispense
with the description altogether? I am sure it does little to influence
the customer's choice, and it would make an honest
company out of you.
Otherwise keep up the good work.
Yours faithfully  |
