April 15, 1997

Mr T Ravenscroft
23 Hillside View
New Mills
HIGH PEAK
Derbyshire
SK22 3DF

Dear Mr Ravenscroft

Thank you for your recent letter from which we were most concerned to learn that you were disappointed with your purchase of a tub of I Can't Believe It's Not Butter!.

Before any products are launched by us on a national scale, they are first test marketed in one or two areas for a long period of time. In this way we are able to collect all kinds of consumer reaction to the product, the type and design of packaging and, of course, texture and taste but we do appreciate that taste is a matter of personal preference.

In view of the above, we are sorry that you have been disappointed. We would, however, like to thank you for the interest you have shown in our product.

Yours sincerely

Jayne Pratt (Mrs)
Consumer Services Manager