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23 Hillside View
New Mills
HIGH PEAK
SK22 3DF

26th March

Van den Bergh Foods Ltd
Brooke House
Crawley
West Sussex
RH10 2RQ

Dear Van den Bergh Foods

I have just tried a packet of your 'I Can't Believe It's Not Butter!' After sampling it I very soon came to the conclusion that whoever thought up the name for your product may have been guilty of setting his sights a little too high. I suggest that a more appropriate and believable name might have been 'I Can't Believe It's Not Vegetable Oils, Buttermilk, Water, Salt, Milk Proteins, Lactic Acid, Emulsifier, Nono and Di Gycerides, Lecithin, Preservative, Sorbic Acid, Vitamins A, D and E, Flavouring, Colour and Natural Carotene,' which is what it actually is. Or perhaps 'I Can't Believe It's Not Axle Grease,' which is what it actually tastes like. Who are these people who 'Can't Believe It's Not Butter'? A special race of people who have their taste buds removed at puberty?

It is my intention to report your spurious claim to the authorities unless you can give me one good reason why I shouldn't.

Yours faithfully